a Vision becomes a Mission

Although Salon DU NORD is firmly rooted in the traditional professional values of the industry for beauty treatments, our vision is to change the beauty industry from within. Thus, Salon DU NORD does not sell beauty products and services to our customers, but self-confidence, joy of life and happiness.

Value proposition: “We boost our customers’ sex appeal and confidence. Our beauty treatments, products and services are designed to optimise our customers’ joy of life and happiness.

Mission statement: “Our mission is to commoditise sex appeal and confidence through superior beauty treatments, fashion styling and mindfulness. Salon DU NORD will be a Nordic-based franchise concept aimed at global market and customers.”